SCP Boutique Leeds Conference

The SCP Boutique Conference ‘Consumer Psychology of Brands’ (June 5-7, 2024)

Simply put – this SCP Boutique conference aims to address the question: “Where are brands now?” by featuring contemporary research on the psychology of brands.
Join us as we explore brand psychology amid technological, societal, and economic changes. The event will focus on five themes: Technology of Brands, Sustainable Brands, Brands and Socio-political Causes, Brand Marketing and Communications, and Brand Theory and Measurement. We’ll tackle key questions about contemporary brand perception, technology’s impact on loyalty, and the role of socio-political causes. 

Before March 26th, 2024: REGISTRATION FOR AUTHORS OF ACCEPTED PAPERS ONLY
After March 26th, 2024: GENERAL REGISTRATION OPENS